Customer Journey Map

Customers, especially B2B buyers, make decisions about whether to buy from you depending on their experience at given times. 

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One of the times is in your first few engagements, however they are originated. It doesn't matter where the sales lead is generated, what does matter is the customer journey from that point.

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Many small businesses make the mistake of either not documenting a sales process, or developing one without the customer journey in mind.

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Customer journey mapping is key for developing sales processes. B2B sales is a timely flow of information, and business owners should be asking themselves.