DISC Profiling

DISC profiles are a powerful tool for profiling behavioural preferences. It can be used for detailed analysis of sales rep candidates before hiring, or simply by sales reps in their day-to-day interactions with customers.

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We use Extended DISC specifically because it recognises that behavioural traits are not fixed. You are likely to preference the behavioural style your profile suggests, but you would also be able to do things associated with different profiles for a short period of time.

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Mirroring is a really powerful tool in communication and a bit of DISC awareness can facilitate effective mirroring. This can achieve the initial Liking phase much faster than traditional methods. 

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D - Dominant

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This profile is mostly task focused, and performance based. A powerful behavioural trait, accept the directness of the communication might need tuning for some customers. 

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I - Influence

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Every strong influencer knows lots of people and they are always popular and surrounded by people. This behavioural profile can be powerful in sales too. The challenge is a strong people focus also likely comes with a lack of attention to detail and not sufficiently task focused to get all tasks completed.

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S - Steadiness

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This profile is often characterised by steady people who can be a bit slow to get started, and less dynamic. They do make strong and longer-term relationships and are often caring and personable.

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C - Conscientious 

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This profile is very task focused and have great attention to detail and generally not people focused therefore their communication is often restrained. In a sales role that has a technical aspect they can excel because they are across the detail and are credible in front of technical biased customers.