Our Services

Sales System Consulting

The B2B Sales System

Your Path to Scalable Growth

A sales system combines sales strategy and process with technology to deliver consistent sales. It empowers you to step back from the frontline and manage the results, not the manual work.

For SMEs, growth is often capped by the business owner’s ability to sell part-time. To scale, you must be efficient in generating and converting leads. EMPAT Consulting builds tailored sales systems that drive consistent revenue, helping businesses grow beyond the owner’s capacity.

While sales training improves an individual, it doesn’t scale. A documented system does. We build the accountable, measurable, and scalable sales system your business needs to grow.

01 Need more time
Can’t handover selling

You can’t hand over selling without a documented process. A B2B Sales System empowers your team to follow a proven path to success, so you’re no longer the one doing all the work. Your job becomes managing the system, not the person. A sales system gives you your time back.

02 Hired or Fired
Salesperson

It’s a common story, but the problem often isn’t the person, it’s the lack of a system. Sales reps need to be supported with a clear process that enables them to do the activities that matter. We build that system, giving your team the structure they need to succeed.

03 Need more Leads
Consistent Sales

Leads cost money. Without a system, you’re guaranteed to miss them, forget them, and fail to follow up properly. Selling is an action, and consistent activity drives results. A sales system generates more leads and stops you from wasting the ones you have.

Download your FREE Sales System Checklist!

the 6 things you must consider to review your sales system!

Our Process

Three Steps to Freedom

We structure our consulting in three distinct phases, designed to build, implement, and refine a sales system tailored to your business.

01 LaunchPad

Strategy & Process Design

This is the mission-critical foundation. We work with you to turn your value proposition and business goals into a winning sales strategy.

Sales Strategy Development: We distil your compelling offer and define your ideal customer.
Sales Process Mapping: We map your sales process to align perfectly with your customer’s buying journey.
Team Alignment: We align team skills and behaviours with the sales processes they will be executing successfully.
Sales Playbook: We develop a comprehensive Sales Playbook to act as your official Standard Operating Procedure (SOP) for sales.
Goals & Targets: We establish clear sales targets, goals, and a program plan for implementation.

02 Flight

System Implementation & Enablement

This is where the system comes to life. We build your sales process into an effective CRM, empowering your team with the tools and training they need to execute.

CRM Implementation: We select and implement the right CRM for your business or optimise your existing one.
System & Process Training: We provide comprehensive sales and CRM training to ensure user adoption.
Sales Toolkit: We develop practical scripts and outreach templates for your team.
Sales Management Framework: We establish activity levels, sales targets, and the metrics to measure results.
Documentation: We document the entire system for inclusion in your organisational SOPs.

03 Orbit

Performance & Continuous Improvement

Mission success depends on consistent, effective activity. In this phase, we focus on doing the reps, tracking performance, and refining the system to drive continuous growth.

Weekly Sales Meetings: We run structured meetings to discuss opportunities and track leads and sales.
Sales Coaching: We provide ongoing coaching for skill development and mindset management.
Data Reporting: We deliver weekly, monthly, and quarterly sales data reports to track performance and inform strategy.
System Refinement: We continuously fine-tune the system for ongoing improvement.

Guarantee

We provide clear, time-based outcomes because we are confident in our process.

Businesses without a dedicated sales rep:

We will deliver a B2B sales system that is ready for you to hire against in 120 days.

Businesses with a dedicated sales rep:

We will deliver a B2B sales system that enables your sales rep to perform within 90 days.

Additional
Services

Our services are modular and can be added depending on your specific requirements.

Sales Hiring Assistance

Role development, remuneration and commission structures, interviewing, profiling, and onboarding.

Distribution Strategies

Developing and rolling out distribution policies and partner relationship plans.

Key Account Management

Developing strategies to get a larger share of wallet from your existing customers.

Territory Management

Structuring your sales team and allocating responsibilities for maximum coverage.

Sales Campaigns

Building nurture programs for long sales cycles, cold outreach, and special offers.

Upselling for Technical Employees

Training your delivery staff to identify and flag upselling opportunities.

Let's Go!

Not ready yet?

Questions & Answers

Frequently Asked Questions

How do we start using AI in our sales process?

The only way to leverage AI is to first have a system that creates and structures the data it needs. AI learns from data, and without a robust sales process feeding consistent information into your CRM, any AI implementation is guaranteed to fail. The immediate risk is that your competitors are already gathering this data. Once they deploy AI tools, they will gain a lead that will be almost impossible to catch. The first step into the AI future is building a solid sales system.

We already have a CRM. Isn’t that enough?

A CRM is only a tool, it is not a strategy. For a CRM to be effective, it must run a clearly defined sales process that allows you to step out of the day-to-day activities. If your system isn’t automating outreach, prompting follow-ups, tracking leads, and giving your entire team visibility of customer interactions, it’s underperforming. You don’t just need a CRM; you need an integrated sales system that drives results.

Why can’t my salesperson build our sales process?

Selling and process-building are two different disciplines. Your salesperson’s time is best spent on their core role: generating leads, following up, and closing deals. Building a robust, scalable sales system requires specialised skills in process architecture and software implementation that even top-performing salespeople rarely possess. Expecting them to do both means neither job gets the focus it requires to be done properly.

Sales system that works for your business.

Case Study

Vacpac’s Journey from Owner-Dependent Sales to a Scalable Sales System

Problem:

Vacpac’s leadership knew their products and service were strong, but their sales efforts felt scattered and reactive. There was no formal sales process, no central system for tracking leads, and no clear strategy to guide the team’s efforts.

Solution:

EMPAT mapped Vacpac’s customer journey and co-designed a sales process tailored to their market. This wasn’t a generic template, but a system built for Vacpac’s team and goals.

Outcome:

A Foundation for Growth – The transformation at Vacpac was both immediate and lasting. The most powerful “metric” wasn’t just a number—it was the shift in how the business operated.

Vacpac Pty Ltd

Kurt de Villiers

“Our pipeline is more organised, and we’re closing opportunities faster and more consistently than ever before. Ultimately this results in more sales and better customer experiences.”

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Contact us to get your sales system working

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