Welcome to the Empat Consulting blog, your resource for making B2B sales easy.
This is your hub for direct, actionable insights into sales performance. We cut through the noise to deliver clear, practical solutions for business owners who value a pragmatic approach. You won’t find vague theories or mindset fluff here. Instead, you’ll get tangible strategies and streamlined processes designed to build a scalable sales engine for your business, reducing your reliance on individual salespeople and overcoming stagnant growth.
AI will reshape most industries over the coming decade. Whether that change occurs gradually or through sudden disruption will vary from sector to sector, but few businesses are likely to avoid its impact entirely. Much of the discussion around AI focuses on technology itself: new tools, automation capabilities, content generation
Being liked and being trusted are not the same thing. Most sales training teaches rapport as if it’s the secret ingredient to winning customers. Yet many salespeople who are excellent at building rapport still struggle to close deals. The uncomfortable truth is that being liked and being trusted are not
A CRM can be one of the most powerful tools in a business, but the adoption is the measure of success. Most implementations never reach their potential because of the lack of process design prior to implementation. Most business owners don’t go looking for a CRM because everything is working
Prove, Improve, Document, Systemise. Artificial Intelligence is everywhere. Every week there seems to be a new tool promising to find prospects, write emails, score leads, forecast revenue or even replace salespeople altogether. For business owners, the temptation is obvious: plug in some AI and watch sales grow. Unfortunately, that’s not
Learn how a structured sales system can help your business scale. Owner-dependent sales are one of the most common—and costly—constraints in small and mid-sized businesses. It often starts as a strength. The founder or director knows the product, understands the customer, and can close deals with confidence. But over time,
Getting leads is important but expensive, either in time or money. The real measure of success though is new customers, not leads, though they are related. Number of leads is a vanity metric until you understand the conversion rate. Let’s be clear because leads mean different things to different people.
The answer is usually one of the following or a combination of the following 1. They all interview well, that’s their superpower To hire well you need to be prepared to test and question, and for that you need to use some science. Many recruiters will use psychometric testing but
Sales can be hard to manage, so it’s natural to want to hire a Head of Sales. The issue is that hiring the best salesperson you know is unlikely to work. Why? Let’s breakdown the real problem. Why is sales hard to manage? Sales Performance Measurement Managing performance can be
4 ways to utilise AI and Technology to enable effective Sales – Unlock the potential in your business. Small and medium-sized enterprises (SMEs) often face multiple challenges in scaling revenue: limited resources, owner-dependent selling, and inconsistent processes. Sales enablement bridges these gaps by providing the tools, systems, and strategies that
The Problem Selling complex equipment isn’t easy. I did it for 20 years. Long sales cycles can stretch over weeks or months, involving multiple stakeholders across technical, financial, and production teams. Managing expectations, timelines, and cash flow becomes a juggling act without a sales system. Here are the common challenges:
We provide clear, time-based outcomes because we are confident in our process.
We will deliver a B2B sales system that is ready for you to hire against in 150 days.
We will deliver a B2B sales system that enables your sales rep to perform within 120 days.
